FLAGSHIP SERVICE
ProductTruth™
Know What's in Your Product.Understand What the Evidence Means.
Independent scientific assessment of product quality, composition, authenticity and selected adulteration concerns. We help organisations evaluate analytical evidence and make better-informed product decisions.
The Questions ProductTruth™ Helps Answer
Targeted, evidence-based assessment to address key product-related questions.
Product Quality & Specification Assessment
Assess whether the product meets relevant quality attributes and stated specifications.
Composition & Identity Assessment
Evaluate the composition and key constituents of the product or raw material.
Authenticity & Adulteration Investigation
Generate evidence relevant to questions of identity, origin, authenticity and possible adulteration.
Comparative Product & Raw-Material Assessment
Compare products, materials, batches or suppliers using appropriate analytical approaches.
OUR PRIORITY MARKETS
Where ProductTruth™ Delivers Value
Our initial focus is on two sectors where product quality, composition and reliable analytical evidence are essential to informed decisions.
The ProductTruth™ Assessment Framework
A clear, structured process from the initial question to evidence-informed recommendations.
- 01
Define the Question
Clarify the product concern and the decision to be supported.
- 02
Review Existing Evidence
Assess available data, certificates or test reports (where available).
- 03
Scope Further Investigation
Identify the analytical approach, parameters and suitable laboratory options.
- 04
Coordinate External Testing
Arrange and oversee appropriate testing with qualified external laboratories.
- 05
Interpret the Evidence
Evaluate the results in context of the product question and relevant standards.
- 06
Present Findings & Recommendations
Deliver a clear scientific report with practical, evidence-led recommendations.
THE DELIVERABLE
What You Receive
A Clear Scientific Report
A structured ProductTruth™ report that turns analytical evidence into useful scientific insight.
Report Deliverables
A defined assessment objective and scope
Analytical parameters and methods, where applicable
A concise summary of the evidence and key findings
Scientific interpretation and its limitations
Identification of evidence gaps or matters requiring clarification
Practical recommendations and next steps
Illustrative Report Format
Illustrative example only — not an actual client report or test result.
Report Structure (Example)
- 01
Assessment Objective & Scope
- 02
Analytical Parameters & Methods
- 03
Evidence Reviewed & Findings
- 04
Interpretation of Results
- 05
Limitations
- 06
Recommendations & Next Steps
We help you understand what the evidence means — not simply what the instrument measured.
Analytical results are numbers. ProductTruth™ puts those results into context and helps organisations understand their significance for product-related decisions.
ProductTruth™ Is Not
An accreditation scheme.
A product certification scheme.
A regulatory approval scheme.
A substitute for regulatory or statutory requirements.
A representation that testing is performed by AfroVeritas itself.
Where specialist laboratory testing is required, AfroVeritas may coordinate testing through qualified external laboratories and clearly distinguish its advisory and interpretation role from the laboratory’s testing and accreditation responsibilities.
Have a product-quality question?
Tell us about your product, the decision you need to make, and the analytical evidence you already have.